I don't remember this ad - actually a bit of direct mail marketing - but it's one of the most famous ever made. And it was never seen in print or TV or heard on the radio.
Martin Conroy created a letter that was actually a marketing campaign for The Wall Street Journal. It was a two page letter that talked about two different college graduates and how they were heading toward their 25th college reunion and how they both ended up working for the same company, but one became president of the company. The letter was first used in 1975 and last used by the WSJ in 2003, though the letter itself is still taught and talked about around the industry.
Conroy died of lung cancer last week in Connecticut.
1. Empire to him heavenly.
Posted at 10:09AM on Dec 25th 2006 by Joiner