Nike helps you keep your resolutions

Nike has created a series of videos that show people paying the price for not keeping their New Years resolutions. Of course, this being Nike, all those resolutions involve running but the consequences are kind of funny. One woman has to bob for lobsters, a guy has to get his nose-hair plucked and other such humorous prices being paid for not running X miles a week. The campaign is anchored by this spot featuring Maria Sharapova challenging LeBron James to a battle of the resolutions. Click the jump to see more spots from the Nike Plus campaign.

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