Nike helps you keep your resolutions
Nike has created a series of videos that show people paying the price for not keeping their New Years resolutions. Of course, this being Nike, all those resolutions involve running but the consequences are kind of funny. One woman has to bob for lobsters, a guy has to get his nose-hair plucked and other such humorous prices being paid for not running X miles a week. The campaign is anchored by this spot featuring Maria Sharapova challenging LeBron James to a battle of the resolutions. Click the jump to see more spots from the Nike Plus campaign.


1. Nike just sent me a postcard in the mail. It says, "I'll run 50 miles in january 2007 or I'll shave my head".
I'll certainly go for the 50 miles but even if I don't make it, I'm not shaving my head!
Posted at 11:20AM on Dec 27th 2006 by jmchez