How has Google's latest round of print advertising testing gone? Well it depends on who you ask. If you ask Google, they say it went so swimmingly that they're planning on rolling it out even wider in the early part of 2007. If you ask the publishers they'll kind of shrug their shoulders and go "meh." The main issue still to be worked out is how the small advertisers who get the most out of such a program can actually turn into serious money for the papers. One thing they agree on is that new advertisers are trying newspaper ads since the prices are more reasonable. Measurement still is iffy but some advertisers point to increased web traffic and sales in areas where the ads have run.

[via Lost Remote]