Previously on WIN
Posted Dec 27th 2006 6:00PM by Chris Thilk
Filed under: Gripes, Product Placement, Indoor, Online, Outdoor, Television, Video Game
Second Life Insider has a bit of good advice for marketers who might be thinking about trying to reach out to those avatars that walk and fly around.- Joystiq says that ads in sports games just don't work.
- While we're talking video games, here's the Nintendo Wii Fanboy's take on Nintendo's targeting of moms in their marketing of the new console.
- Blogging Stocks wonders just how much faith investors will have in Google's sustainable growth as we enter 2007.
- Slashfood lists the top 10 creepiest fast-food mascots and earns my everlasting respect by including the Domino's Noid, one of the first characters I remember ever getting his own video game.
- TV Squad reports that ABC is running a campaign to recruit members of the "Knights of Prosperity" that's focused on reaching pre- and post-Christmas shoppers.
- Also at TV Squad, there's word that NBC will be putting the young attractive players of a sport called "hok-eee" front and center in the network's marketing of their broadcasts.
- Auto Blog says that General Motors will be carpet-bombing Times Square (I typed that just so I'd wind up getting an email from the NSA) on New Years Eve with hats, billboards and more.
- Also from the Auto Blog is word that Ford chief Alan Mulally has a secret "war room" where all of the companies marketing and other initiatives are mapped out and charted.
- PVR Wires passes on a report from Nielsen that says it's not actually reality shows that should be getting those big product placement dollars but scripted shows since they're better at avoiding time-shifted viewing.
- Engadget Mobile has their own take on Verizon's plan to sell banner ads that will be displayed to wireless device users.
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1. Good to hear you're not working them on X-mas :D
Posted at 8:30AM on Dec 28th 2006 by Sarah