The Idaho Business Review has an interesting article on The Cheesecake Factory and how the company has utilized word-of-mouth marketing efforts to tremendous success. The Cheesecake Factory (which is always packed when I go past one) has never formally advertised in the 28 years Howard Gordon, vice president of business development and marketing, has been with the company. Instead it's relied on the passionate customers it creates, who rave about the food to their friends and to people carrying around their bads of leftovers. It also works hard to establish roots in the local business community it opens a store within. All of that leads to some excellent word-of-mouth.Cheesecake Factory relies on word-of-mouth
The Idaho Business Review has an interesting article on The Cheesecake Factory and how the company has utilized word-of-mouth marketing efforts to tremendous success. The Cheesecake Factory (which is always packed when I go past one) has never formally advertised in the 28 years Howard Gordon, vice president of business development and marketing, has been with the company. Instead it's relied on the passionate customers it creates, who rave about the food to their friends and to people carrying around their bads of leftovers. It also works hard to establish roots in the local business community it opens a store within. All of that leads to some excellent word-of-mouth.
