While Google makes headlines with every move, either real or imagined, a company called SoftWave Media Exchange is making money selling radio and TV time via an online sales platform. The company did about three-quarters of a million dollars in business transactions in the third quarter of 2006, three times what it did in the first quarter of the year. Right now the selling of cable TV time is still in the testing phase but radio sales are solid enough and the company seems to have the infrastructure in place to make this work.Google in second place to SoftWave
While Google makes headlines with every move, either real or imagined, a company called SoftWave Media Exchange is making money selling radio and TV time via an online sales platform. The company did about three-quarters of a million dollars in business transactions in the third quarter of 2006, three times what it did in the first quarter of the year. Right now the selling of cable TV time is still in the testing phase but radio sales are solid enough and the company seems to have the infrastructure in place to make this work.
1. I am surprised to see that Google has not already acquired SoftWave.
Posted at 12:48PM on Dec 28th 2006 by Jason