It's not an easy thing to create a successful ad that uses singing and dancing. Either the singing is OK but the commercial is annoying, or they use an established song to set some mood and sell a product, which can often be just as annoying.
There's a third category too: a spot that uses terrible singing and terrible dancing and is annoying. That's the trifecta hit by KIA in their new ads. The ones that have the KIA sales team singing "Adieu, Adieu..." and "I hate, to go, and leave this pretty sight..." and hopping around dancing as the cars roll off the showroom floor.
If there's one thing that's good about the commercial is that it's for their year-end sale, and January 1 is this Monday.
1. OMG I am glad I am not the only one that hates this commercial. Once my favorite musical was the sound of music. I watched it every year. But I will never be able to watch it again. This comercial ruined it for me!
Posted at 7:28PM on Jan 1st 2007 by Donna