Verizon recently announced that it would begin selling banner ads that would appear to its mobile customers when they were surfing the web. While that announcement might sound like it might be the opening of the floodgates when it comes to companies diving into mobile marketing it might not be as big as it sounds. The mobile market is still going to be very much the realm of experimentation in 2007, with companies feeling their way through this unknown territory. Much of that is going to depend on how the mobile carriers move and how they create applications advertisers can utilize. Once that is in place, the marketers will need to figure out, largely through trial and error, what sorts of campaigns and promotions work best in the mobile space. What 2007 is more or less sure to bring is more committed dollars to mobile experimentation as opposed to the platform getting the budgetary equivalent of sloppy-seconds.