No word, though, on whether AMEX likes big-bottomed girls
It wasn't until about the second time that I heard the radio spot for American Express' "One" small business card that I was able to place the music they were using. It is, as
Have ad industry news? We'd like to hear it.
1. Oh, the flashbacks. I think we differ here on using Tap for advertising, assuming the willingness of the Tapsters to play along. Years ago I suggested using them in some radio for a bureaucratic beverage company. They shot down the idea because Spinal Tap had "bad Q scores." But anything to expand the Tap audience, assuming it works for the brand in question, could have been a good thing, if done well.
Posted at 10:58AM on Jan 5th 2007 by Captain Flummox