AT&T has seen the writing on the wall. Actually what they've seen is the dollars in their competitors Super Saver accounts. The company is going to begin selling advertising space on mobile devices as well as TV and internet services, following many of its direct competitors in doing so. It's largely the recent takeover of Cingular that is driving the mobile phone strategy since, you know, they can. The advertising revenue program will center around AT&T's "U-Verse" bundle of phone, TV and internet services and that's what a recently hired ad sales force has been focused on.