AdAge In 60 Seconds
Posted Jan 4th 2007 9:00AM by Chris Thilk
Filed under: Agencies, AdAge in 60 Seconds, Executive Shifts
Sprint is looking for a new creative ad agency after putting that portion of its work up for review. The company still has both its own agencies as well as the ones it inherited when it took over Nextel. All those firms have been informed that Sprint is looking for some fresh thinking.
- Shortly after dropping Crispen Porter & Bogusky, Method Products has chosen TBWA/Chiat/Day as its new agency. Method has been building a reputation as in innovative marketing thinker despite a budget that's not exactly the biggest.
- Rory Finlay, formerly VP-managing director at Wrigley, has now been named the new chief marketing officer at Beam Global Spirits & Wine. Part of his mandate will be to revive flagging spirits sales at the company.
