The new target demographic for air fresheners? College kids. Products that eliminate odors are becoming more and more common on college campuses among kids who want to get rid of the smell of Chuck the Frat Boy's beer breath and Cindy the Sorority Girl's cigarette smoke. Those air fresheners and odor eliminators are being packaged in ways, such as in a case that resembles a CD player, that are meant to look cooler in a young person's room than a traditional cone or plug-in type of system. The ads, too, are becoming more targeted at young people.

I don't know - I kind of reveled in the smells of college. My dorm room had a scent that consisted of a mix of beer, cigars and Doritos that was comforting. Maybe that was just me, though.