Package delivery company UPS is launching a new campaign, its biggest since 2002 when it released the "What can Brown do for you?" campaign. This is not tied, though, to the company's centennial anniversary which is this year, this is strictly a business play. The campaign launches today with TV, online and print executions and is titled "Whiteboard" and is still an extension of the "Brown" campaign. It shows a guy at a whiteboard showing how UPS can perform as an integrated business partner for a company. The budget for the campaign is pegged at about $35 million, or the price of sending 5,347,268 lamps to your Aunt Mabel who's retired to the Virgin Islands.UPS wraps new campaign in bubble wrap and prepares to ship out
Package delivery company UPS is launching a new campaign, its biggest since 2002 when it released the "What can Brown do for you?" campaign. This is not tied, though, to the company's centennial anniversary which is this year, this is strictly a business play. The campaign launches today with TV, online and print executions and is titled "Whiteboard" and is still an extension of the "Brown" campaign. It shows a guy at a whiteboard showing how UPS can perform as an integrated business partner for a company. The budget for the campaign is pegged at about $35 million, or the price of sending 5,347,268 lamps to your Aunt Mabel who's retired to the Virgin Islands.
