I've given up on tracking the time and am just guesstimating now. I assume no responsibility if it takes you more than 120 seconds to read this.
- Hispanic agency Conill has been named the "Multicultural Agency of the Year" by AdAge based largely on the quantity and quality of the clients they landed in 2006.
- Car makers are paying Car & Driver magazine to take their car reviews and turn them into multimedia online "test drives." This allows the title to directly monetize the reviews, which make up a large part of their content, but does raise concerns over those reviews being watered down to appease potential advertisers.
- The L.A. Times has taken their Envelope blog and turned it into a targeted print publication that, as we get deeper into Oscar season, is full of "For Your Consideration" ads. For a look at what kind of "FYC" ads the studios are putting online, check out the Adverlicio.us archive.
- Media buyers are mixed in their reaction to the Wall Street Journal's redesigned newspaper. Some say it's all good others say it's really not anything substantive and more of a cost-saving move than anything else.
- Scott Donaton rightly points out that the suckage level behind most recent "viral" campaigns is because of marketers putting little thought into what they actually hope to accomplish with them. They just know they want something viral but don't know what that means, how to do it, or what the audience for it might be.
- A&E is focusing on sponsorships for its upcoming broadcasts of "The Sopranos" as opposed to just including a bunch of ads. That's meant to not only provide more advertiser value but also make the transition of the show from paid to basic cable a tad easier.
