Despite recent stories that have said the public is generally annoyed with mobile advertising, the medium is becoming more popular than ever as an ad delivery platform. Access 360 Media has issued a press release that seems to take the position that they've discovered some sort of magic formula for getting young adults to partake in mobile marketing efforts. Instead, if you actually read the release, you see that they're simply doing what I've said forever mobile marketers need to do - incentivize it. People were able to get coupons and other deals through the ads, giving them a powerful motivation to accept them. And speaking of the annoyance factor when it comes to mobile ads, Mark Glaser is asking for feedback. He points out (rightly) that if the ads are relevant to the recipient they're not going to honk as many people off but wants to know what the community thinks. Go on over and weigh in with your thoughts.
