AT&T gets a 3-screen advertiser

I mentioned last week that AT&T was looking to sell advertising across the platforms it sells; wireless phone, TV and internet. Well the company has just announced that Chase Card Services has signed up as the first three-screen ad partner. Chase is sponsoring Swampstock 2006, a music festival being held in Rayville, Louisiana. AT&T will have exclusive distribution rights to the video, music and imagery from the concet, which will be available via their on-demand site, the AT&T Blue Room. Chase will then get banner ad spots in the Blue Room, create PC wallpaper and more for download and have some of their TV spots inserted within the online video.

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