State Farm has realized that all those kids watching "Go, Diego Go" and other Nickelodeon programming have parents who might be in the room with them. (I say "might" because we all know that stay-at-home parents are notorious lushes who are more likely to be drowning in Maker's Mark than be spending quality time with their kids.) With this new information in hand the insurance giant is launching a campaign that will air during Nick shows as well as a sponsorship of the "Diego" live tour, which State Farm will aggressively promote. The focus of the campaign will be on State Farm's automotive insurance business.State Farm goes through kids to get to their parents
State Farm has realized that all those kids watching "Go, Diego Go" and other Nickelodeon programming have parents who might be in the room with them. (I say "might" because we all know that stay-at-home parents are notorious lushes who are more likely to be drowning in Maker's Mark than be spending quality time with their kids.) With this new information in hand the insurance giant is launching a campaign that will air during Nick shows as well as a sponsorship of the "Diego" live tour, which State Farm will aggressively promote. The focus of the campaign will be on State Farm's automotive insurance business.
