AdAge In 60 Seconds
Posted Jan 10th 2007 9:30AM by Chris Thilk
Filed under: Agencies, Online, Television, AdAge in 60 Seconds, Consumer Generated, Super Bowl 2007
The NFL has selected the winner of its fan-made Super Bowl commercial contest. In true corporate style the winner is a marketing professional from Maine. The winner was selected first by fans and then by a bunch of judges but ultimately by the NFL itself.
- Mother, the incumbent agency for Virgin Mobile, will not be participating in the review the company just announced as they begin a search for a new creative ad agency.
- CBS CEO Les Moonves announced a deal with Sling Media that will allow users to upload segments of their favorite shows and share them online. A contract was immediately put on Moonves' life. (Just kidding about that last part.)
