Sweet crunchy Jesus, I think Kellogg's and Hasbro have found the perfect way to attarct this here jaded consumer. I love Trivial Pursuit, and I love Pop Tarts, so why not combine the two? That's exactly what these two companies did. This year, special boxes of strawberry Pop Tarts will have trivia questions printed right on the pastries. Also, the questions will be taken from Trivial Pursuit for Kids, so you'll feel even smarter. Now I can expand my knowledge of useless topics while enjoying a Pop Tart for breakfast. And lunch. And supper. And brunch. And as a snack in the middle of the day. And as something to eat in the car.
1. Hasbro had a similar tie-in with Procter & Gamble’s Pringles brand in 2004, printing trivia questions (and answers) on the chips themselves.
Posted at 5:40AM on Jan 11th 2007 by Tom B.