What's that huge, glossy screen on the newly announced Apple iPhone perfect for? That's right - advertisements. No longer will mobile advertisers feel hemmed in and constrained by the minimalist displays on mobile devices. Now they have a screen that can display their fabulous creative work in the sharp, full-color glory that it deserves. It even gives advertisers the beachhead they were looking for in order to deliver video ads to mobile users, providing yet another needed platform for the re-purposing of TV spots.

I will now go swallow my own tongue.

Oh, and to the guy who says the iPhone will need 5 million users a month to attract "serious" ad revenue? Who are you kidding? These are tech savvy early adopters with a bunch of disposable income. Get serious.