Kevin Dugan points to a study that shows nine of the top ten TV shows that contain product placement are, unsurprisingly, reality shows. "American Idol" tops that list and the soon to end "King of Queens" is the only scripted sitcom on the list. As Kevin points out, it could be worse. 2006 actually saw product placement instances decrease from 2005 to just 120 hours being devoted to the practice which, as he points out, you can't really TiVo through. Hence the attractiveness of the practice.Product placement: The gift that keeps on giving
Kevin Dugan points to a study that shows nine of the top ten TV shows that contain product placement are, unsurprisingly, reality shows. "American Idol" tops that list and the soon to end "King of Queens" is the only scripted sitcom on the list. As Kevin points out, it could be worse. 2006 actually saw product placement instances decrease from 2005 to just 120 hours being devoted to the practice which, as he points out, you can't really TiVo through. Hence the attractiveness of the practice.
1. What's wrong with having someone drink a can of "Coke" instead of a red and white can of "Cola"?
Posted at 9:05AM on Jan 13th 2007 by DiRT