The Wall Street Journal gives a high-level recap of all the consumer-generated commercial contests being launched right and left. Some of these companies are doing it better than others but they're all at least trying to tap into this phenomenon. Unfortunately the NFL ad created by Arkansas student Vanessa Rouse did not make the cut. Rouse, though, is thrilled with the exposure she's already gotten by making it to the top 12 in this particular contest. The description of the spot makes it sound really cool though, about a deaf boy getting to see his first football game.
The Lexington Herald is holding a contest of their own looking for people to create their own 30-second spot talking about how much they love the state.
The Daily Illini profiles the creator of the "Checkout Girl" spot for Doritos contest, a spot which did not make the cut for the final review process.
1. Thirty percent of the contest was based on the online votes and 70 percent was based on the decision of the executive judging panel and the NFL’s decision. It was a war between funny commercials and an inspirational, poignant message. Unfortunately, we didn’t carry the day.
Posted at 11:27AM on Jan 13th 2007 by brad