I was watching Demetri Martin's new special on Comedy Central last night (funny, as usual). Can someone tell me what the hell was going on with those Microsoft Vista ads that ran throughout the hour? I know that Martin is a spokesman for the product, and he even starred in some of the spots, but they were very confusing and offputting, especially if you tuned into the special halfway through and didn't hear anything about Microsoft Vista.
Actually, the whole idea behind the ads makes me think someone at the ad agency or Microsoft is a Lost fan. The old guy in charge of an odd secret organizations (The Institute For Advanced Personhood), telling you to go to a site that will help you get rid of your clutter, the retro look of the spots, the use of old footage and computers. Very Hanso-ish, very viral. But I wonder if they're too odd to be successful?
