AdAge In 60 Seconds
Posted Jan 16th 2007 9:00AM by Chris Thilk
Filed under: Agencies, Television, AdAge in 60 Seconds, Wireless
Seems that the problem with the mass adoption of mobile advertising on the part of companies is the fact that there's little to no interest from consumers. Only a small percentage of those people with video-enabled phones actually view video on their phones so, you know, that's a problem.- Procter & Gamble has engaged a small Cincinnati firm to start doing some ad work for it. Everyone is apparently falling over themselves talking about how risky this makes P&G seem.
- Kimberly-Clark's "Room-a-day" promotion on ABC's "The View" will have to be wedged inbetween Rosie O'Donnell's ongoing war of words with Donald Trump, Elizabeth Hasslebeck's crying and Barbara Walters trying to remain dignified during all of this.
