This is just a little bit more than the law will allow.
- Behavioral targeting networks are just going to get bigger as advertisers look to, well, track how people are behaving across a network of websites. For example, Dow Jones has switched to Tacoda to handle its profiling.
- Yes, the web is for entertainment as well as info and search. Anyone who has spent hours on YouTube watching "Robot Chicken" clips could have told you that.
- Memo to Apple: The iPhone still needs to have a marketing campaign behind it in order for it to be successful.
- Bayer is about to launch a new campaign that they hope will put its aspirin back at the top of the sales chart, a position it's relinquished in recent years.
- For all the news and hype that marketing in Second Life gets, there is also a good deal of potential in MTV's Virtual Laguna Beach for marketers to connect with the audience there.
- Syndication ad sales are still doing well but the future of those sales is largely dependent on how Nielsen's commercial data delivery pans out.
