Yes, I'm one of those people, the ones who watch the Super Bowl for the commercials. I have no interest in football whatsoever.*
I'm a tennis and baseball fan (my brief affair with basketball stopped when the Celtics stopped being good, too long ago to remember), but I never miss the Super Bowl even though on most days I'd rather watch a Sex and the City marathon than watch football. I get involved in the pre-game hype of the commercials, what the ads cost, who is going to advertise when, how many ads a particular company has during the show, and even the post-game analysis the next day, usually in USA Today, where they have people watch the ads with meters and pick their favorites and least favorites (Budweiser wins many years, and I've never understood that). So I'm looking forward to the game in a few weeks, and we'll have full coverage of the ads here at Adjab.
*Of course, if the Patriots make it, this could all change.
1. Speaking of the "Big Game" advertising, I work for SCOTT and wanted to let you know about our new brand campaign to promote SCOTT Tissue’s improved dissolvability.
Last year we told the legend of the Great Half Time Flush, in which 90 million Americans flush toilets during the half time of the Super Bowl, using enough water to equal seven minutes of flow over Niagara Falls. To tell the story, we built a tongue-in-cheek Halftime Flush Website and a quirky mock PSA in which legendary “Da Coach” Mike Ditka warned consumers of the horror clogged toilets during the “Big Game.”
This year we’re back with the SCOTT Clog Clinic, which features an updated Ditka PSA, that’s quirkier than ever. We’ve also added a contest that lets consumers share their worst toilet clog disasters for a chance to win $25,000.
You can check out the new Ditka Halftime Flush PSA and get more information on the campaign at www.scottclogclinic.com.
Posted at 10:17AM on Jan 17th 2007 by Amy Reinhardt