AdAge in 60 Seconds
Posted Jan 17th 2007 8:00AM by Chris Thilk
Filed under: Agencies, Online, AdAge in 60 Seconds, Streaming Video
Y&R Advertising will handle the campaign for LG Electronics' upcoming product debut push, which will be for a line of next-generation high-definition TVs. The ads, which will include TV, print and online executions will debut this spring.- Don't tell anyone, but online ads have their own set of challenges and aren't the Holy Grail that some people think they are. And, as part of that, it's not simply enough to re-purpose TV spots for online usage. It's a different format and a different audience so think different.
- Zimmerman managed to win the Crocs account by taking a different approach to the work than other agencies in contention. Instead of trying to sell more shoes, something Zimmerman says the company does well enough already, they focused on selling the shoes' technology.
- La-Z-Boy has put its $35 million account up for review. Incumbent Doner has been invited to participate in the process, which will eventually award work for both the retail and gallery efforts from the company.
