Online email services such as those provided by Yahoo and MSN have long been bastions of banner advertising. Now, it seems, the percentage of display ads being claimed by email sites is dropping. Just 44.2 percent of display ads were devoted to email sites in December, which was down from 47.5 and 51.1 in the two months prior. Even with smaller overall percentages Yahoo continues to dominate the market, accounting for 36.4 of ads in December compared to MSN Hotmail's 6.4 percent. Google, of course, relies on contextual keyword ads and so doesn't factor as a player in this market.Email losing display ads
Online email services such as those provided by Yahoo and MSN have long been bastions of banner advertising. Now, it seems, the percentage of display ads being claimed by email sites is dropping. Just 44.2 percent of display ads were devoted to email sites in December, which was down from 47.5 and 51.1 in the two months prior. Even with smaller overall percentages Yahoo continues to dominate the market, accounting for 36.4 of ads in December compared to MSN Hotmail's 6.4 percent. Google, of course, relies on contextual keyword ads and so doesn't factor as a player in this market.
