Food giant Kellogs has just launched a campaign that seeks to get people's attention by addressing their urge to snack during peak snacking hours. In addition to that, the ads are created to reference the exact time it's running so that it sounds even more like you're mother who's always nagging you to put down that bite of chocolately goodness because you really could stand to lose a few pounds because you'll never get a man if you look like that and that means she'll never have the grandchildren she's always wanted and which your sister certainly isn't going to give her after announcing her new lifestyle.

I may have wandered off-topic.

Starcom, the agency behind the campaign, created about 30 TV spots and a mess of radio ads as well as web ads, which after pestering you about your snacking then offer a more healthy (and Kelloggs created) alternative). The agency then specified to the media running the ads the time they were to run since that's obviously an important part of the campaign.