Jackie Huba at Church of the Customer is talking about how many amateur ads we're going to be seeing during this year's Super Bowl. It's especially interesting how she points out that one of the finalists in the Doritos contest was made for just $150, a far cry from the multi-million budgets most ads have.

JD Lasica points out that the only entry in that Doritos contest that doesn't portray women as sex symbols was produced by the only all-female team left standing in the voting.

Seems that when representatives for Britney Spears talked to the NFL about the Pantyless One being in some Super Bowl promos for the network they were turned down, saying Spears was too much of a liability. I don't know, I think her inner thigh might be the next great ad delivery platform. Spears' people, of course, deny these reports.
Bill Green has made a guarantee to any brand that he'll provide them with the most buzzed-about 30-second spot of the year at no charge. All they have to do is sign up and buy the spot during the broadcast and he'll do the rest. Sweet crikey I hope someone takes him up on this.

The Scott tissue company wants you to choose their brand of toilet paper as your wiping product of choice for the big game. The main selling point they're emphasizing is that their brand is less likely to clog your potty when everyone...you know...goes.

Honda will, for the first time, advertise during the Super Bowl for its Element brand as well as other general spots touting the car makers fuel efficiency and environmental friendliness. The other major car companies, other than Ford, have all pretty much laid out their plans for the game.