AdAge Horns in on 60 Seconds of Your Afternoon
Posted Jan 18th 2007 4:00PM by Chris Thilk
Filed under: Online, Print, Television, AdAge in 60 Seconds, Corporate
VNU is no longer VNU. It's now going under the name of Nielsen as a way to more closely associate the company with its best known for. All the various business units will adopt the re-branding over the course of this year.
- The question asked in the title of this article is Will Google/CBS Start an Online Media-Buying Auction? The answer, of course, is yes. When Google's system goes live it will give online media buying for TV legitimacy and will lead to more adoption.
- The Chandler Family, which sold the Times-Mirror Co. to Tribune Co. seven years ago, has now put in a bid for the Tribune as the company seeks to...I'm not even sure what their goal is. The $31.70/share they're offering is just barely over the $30.95/share the company is currently trading at.
- Wow. 289 staffers were laid off at Time today.
