Stephen Baker is decrying his inability to escape from annoying and intrusive ads during a recent flight he was on. The ads, not confined to tray tables and such, were blaring from the TV sets in the cabin. Baker raises an interesting point that the thinking on advertising has changed, at least among the forward-thinking groups, and no longer values pure reach as much as specific targeting or at least entertainment value. Unfortunately, as I wrote the other day, ads are being put everywhere as marketers are more and more desperate to get their messages across and through the clutter.