Some interesting facts from this
eMarketer report on Super Bowl advertising in the last 20 years:
- Over 11 hours of airtime has been devoted just to the commercials.
- 221 different advertisers have bought spots.
- Over 1,400 spots have aired.
- $1.72 billion has been spent by advertisers just on buying the spots. That doesn't include production costs.
- Just the top five advertisers have spent $613.4 million.
- The cost of a spot has quadrupled in that time. That means it was roughly $500,000 or so for a spot in 1987.
Have fun factoring this year's spending into that.
