Introductory Note: Rounding up all of the goodness that is the world of television cross-promotion.

Sprint will be delivering "24"-related content to its mobile phone users to promote the just-premiered sixth season of the show. That includes streaming video, games and more but unfortunately doesn't give users the ability to get a ringtone of Jack Bauer saying "Pick up the phone or millions of people will die" which I think is what we all want.

One good thing about the existing upfront system is that when advertisers pay a relatively cheap price for a show and then it winds up being a decent success, as in the case of "Ugly Betty", they wind up looking like geniuses. The show has become the biggest value on TV, with ads running about $1.85 for every 100 veiwers.

I have to believe that the biggest reason the creative team behind "Lost" have announced their intentions to set an end-date for the show is to lure back viewers. Some watchers had written off the show, signaling their frustration with unanswered questions, mysterious polar bears and mysteries that seem to go absolutely no where. By showing they are thinking of wrapping things up and actually answering those questions. The CW is partnering with Yahoo! to stream an upcoming episode of "Everybody Hates Chris" online for a week prior to its TV debut. These sorts of streaming promotions are becoming more and more common and, I have to say, are great moves at promoting the shows.

CBS has found a cool new way to make some money from the media properties they own and have launched two new divisions to see that happens. CBS Consumer Products will handle merchandising and licensed products and CBS Home Entertainment will get DVDs of CBS shows to market.

Sprint will begin offering mobile, animated episodes of a "Smallville" spin-off featuring The Green Arrow. After all of the episodes have been made available to Sprint users The CW will then stream them all online.

Exclusive content from "24" is available from Circuit City, who has other 24-related offerings such as 24-months of financing and such. It's all part of a major push the retailer is making for their Firedog home electronics help service.

ABC is leading the pack in terms of drawing an audience to the online streaming of their hit programming. Each network has its own format for monetizing the streams and the data only counts unique users but I'm not all that surprised, despite personally preferring Fox's MySpace format.

DirecTV will do more than their share to promote "Battlestar Galactica" in a variety of media as part of a new promotional deal the company just signed with the Sci-Fi Channel.