Dove is moving away from the "Real Beauty" campaign that has brought it such great press in the last year or so and instead is focusing on glitzy award shows. The brand is heavily sponsoring the awards season coverage sections of Moviefone (which, like AdJab, is owned by AOL). continuing with the awards ceremony theme, they've also asked their audience of "real women" to create an ad that will be aired during the Academy Awards broadcast. The winner will announced next week by "Grey's Anatomy" star Sara Ramirez. Dove is obviously hoping that this connection with celebrity glamour will pay off for it as much as their featuring of real women with non-model bodies.Dove now reaching out to beautiful people
Dove is moving away from the "Real Beauty" campaign that has brought it such great press in the last year or so and instead is focusing on glitzy award shows. The brand is heavily sponsoring the awards season coverage sections of Moviefone (which, like AdJab, is owned by AOL). continuing with the awards ceremony theme, they've also asked their audience of "real women" to create an ad that will be aired during the Academy Awards broadcast. The winner will announced next week by "Grey's Anatomy" star Sara Ramirez. Dove is obviously hoping that this connection with celebrity glamour will pay off for it as much as their featuring of real women with non-model bodies.
