The Office is my favorite comedy on television right now. Did you see last night's episode?
Last week, Dwight quit Dunder-Mifflin so his secret girlfriend Angela wouldn't get in trouble for something he did for her, and this week we find out that he got a new job...at Staples! Now, ordinarily this wouldn't be much of a plot to talk about (though on most shows the character wouldn't have gone to work at a real company, they would have gotten a job at some fictional company), but it comes a short time after the episode that had a subplot of one of the Dunder-Mifflin employees buying a special (and real) paper shredder. An episode that had a commercial for the shredder. And now Dwight gets a job at Staples?
Is this going to far, or is everything fair in love and product placement these days?
1. The Office has been a major player in the product placement game. A subtle but good one this past fall was the subplot where the Stanford office plays Call of Duty by Activision...it was great because it was a funny subplot that just happened to use a real product.
Posted at 10:10AM on Jan 19th 2007 by Nick