I have to admit I'm a little bummed out by this move. CareerBuilder is dropping the monkeys that have starred in two year's worth of Super Bowl ads for the 2007 game. The chimps are being put out to pasture (forage? What's the right euphemism here?) in a series of spots leading up to the game that bid adieu to the monkeys. Those same spots also direct watchers to pay attention to the new spots that will debut during the game. The point of slowly saying goodbye is to build anticipation prior to the Super Bowl and the new ads that will debut there.

Despite this being a successful campaign for two years now, CareerBuilder execs and other experts say the advertising world is too competitive not to be constantly innovating. That means even though there's nothing wrong with the monkey campaign it's time to ditch it because...I'm honestly not sure.