If the TV networks think long and hard enough and convince themselves that the Super Bowl will remain untouched by DVR ad-skipping and that they can still charge outrageous prices for ads it just might come true.It's a little hard to reconcile the two main points of this article, which is that on the one hand CBS is having a hard time selling the in-game inventory it has but, on the other hand, ad time is expected to rise in terms of sheer minutes.
As I'd mentioned before, Toyota is buying a pair of Super Bowl spots to promote their Tundra pick-up. That's just part of a $100 million campaign to try and double sales of the model.
Yes, the point of Chevy's contest for consumer-generated ads to air during the game is to attract real people and not necessarily suck up to other ad folks. Thank you. We know that.
Try and convince me - just try - that the announcement of Katie Couric's inclusion in the pre-game broadcast doesn't have something to do with boosting viewership as well as ad prices.
