Reports have come out saying Google is in talks to acquire Adscape Media, a company that dynamicly inserts ads into video games over the internet. In fact, a deal could be immenent, coming as early as this week. Adding video game ad-insertion to its stable of product offerings would be an important addition to Google as they look for new ways to grow their all-important advertising revenue. AdScape's chairman Bernard Stolar wouldn't comment on specifics, saying only that his company had been in touch with every major player in the field. It's presumed that excludes Microsoft, which already owns Massive, a company that does the same sort of ad-insertion.