The Gap thinks celebrities will help turn business around
Posted Jan 22nd 2007 6:00PM by Chris Thilk
Filed under: Campaign Launch, Celebrities
Kyra Sedgwick, Kate Mara and Chris O'Donnell are just some of the stars who will be gracing a new ad campaign from everyone's favorite mall retailer, The Ravine Gap. This campaign comes amid hard times for the store chain, which has seen sales decline dramatically in recent years, even as sister chain Old Navy has had some success. There are even rumors that The Gap could be for sale, since Goldman Sachs has been retained to evaluate "strategies" for the company. It's hoped that celebrities will make people want to buy ridiculous amounts of khaki, despite this strategy having not worked in the past.
