AdAge In 60 Seconds
Posted Jan 23rd 2007 9:00AM by Chris Thilk
Filed under: Agencies, AdAge in 60 Seconds, Corporate
Miller Brewing Company has gotten tired of waiting for the "Man Laws" campaign to turn around sales and has decided to ditch the effort. It was originally created this past Spring by Crispin Porter & Bogusky but did not manage to turn around declining sales numbers.- TBWA/Chiat/Day has decided not to keep going in the review process for Sprint's creative work. The agency will continue to handle some work for the cell phone company though. Incumbent agency Publicis & Hal Riney is still in it.
- A number of agencies are moving away from the "get paid by the hour" billing format and instead are working with their clients to structure compensation around creative work and other, more partnership oriented arrangements. The approach was first adopted by CP&B.
