You'll be able to register your opinion of the Super Bowl's ads at AdBowl, which lets consumers vote on what spots they liked the best and which they didn't care for. You can also check out which have been the most favorite over the last few years.

HCD Research will convene a panel of experts to evaluate which ads best met a series of criteria such as creativity, excitement and more. Let's all try to contain our own excitement as ads are measured against the work that went into them and not how they were actually received by the target audience.

The National Restaurant Association doesn't care for the fact that Progressive's Super Bowl ad starring Kevin Federline presents working in a fast-food restaurant in a negative light.

Joseph Jaffe is registering his annual disappointment with the advertising industry and their lack of ingenuity when it comes to encouraging ad viewers to go online, specifically as it relates to the Super Bowl's spots.

MediaPost rounds-up some developments with the consumer contests companies have been running leading up to the big game, as does the Baltimore Sun.