In a development that has to have experts throughout the industry baffled as to what to do next, JupiterResearch has announced findings showing people don't really care for ad-suppported free online video. Instead the majority prefers the long and short-form videos they watch to be both free of charge and free of ads. Only 21 percent says they prefer ad-viewing to content they're charged for. There's even a stated preference for subscription models that charge a flat fee for all the video they can watch.