AdAge In Less Time Than It Takes To Buy Properties From Time
Posted Jan 25th 2007 7:00PM by Chris Thilk
Filed under: Print, AdAge in 60 Seconds
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First, those who didn't win the bidding for 18 of Time's titles were notified that they would not be taking on the huge operating expenses associated with print publishing.
- Then, The Bonnier Group was told that it had won the bidding. There was no price specified but it was likely between $200 and $300 million.
- Finally, Jonas Bonnier explains what he's going to do with all those titles, including reiterating his belief that the U.S. market still has plenty of potential.
