Coke is back in the Super Bowl after nearly a decade away from the game. Its two first half spots, one 30 and one 60 seconds in length, will take the soda company head to head with arch rival Pepsi, which is a perennial advertiser.

A pregnant Chicago-area woman who's also a huge Bears fan is offering advertising space on her swollen belly to get the money to try and buy Super Bowl tickets. She's also willing to trade the space for actual tickets if anyone has them.

Tim Nudd points out all the stylistic points included in this year's official game logo and wonders whether we all think it actually works or not.

"Are Super Bowl ads worth it?" asks CNN Money. While on the surface my answer would be no, the article does point out that there needs to be something worth talking about with the ads in order for them to really impact on the audience. Reuters covers much the same territory.

InfoUSA is purchasing its first ever Super Bowl ad to promote SalesGenie and will also be sponsoring the pre-game broadcast.

CBS affiliates have a few spots in each quarter that have been made available for local advertisers who want to get in on the game but don't have $2.6 million lying around. Some national advertisers are buying these spots as a way to get around another company's exclusive ad buys at a network level.

Someone created a kind of funny fake Disney Super Bowl ad.