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What is that Cisco commercial all about?

The newest ad from Cisco jumps on the viral video craze, but I wonder if it confuses as many viewers who it attracts.

It's the one that shows the kid in the kitchen dancing, and he's filmed via cell phone camera by his dad. The video is put online and it becomes a sensation, a la that Star Wars kid on the "Lazy Sunday" video. Kids are watching it, the entire population of China is watching it, it's even broadcast on the big screen in Times Square.

First of all, I don't think any viral video has gotten that kind of attention. Second, the video seems to be perfect and flawless, on every screen it is shown on. And the way the ad is edited it seems like it's going over the web live, straight from cell phone to the web.

Will most people even know what Cisco is and why they are advertising?

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