AdAge In 63 Seconds
Posted Jan 26th 2007 10:30AM by Chris Thilk
Filed under: Gripes, Print, AdAge in 60 Seconds, Corporate, Celebrities
If you rub some of the ads the Wall Street Journal is planning to run then you'll be able to smell them. The paper promises that the scented ads will be much classier than the fragrance inserts in glossy magazines.- It's hard to figure out what the actual advertising angle is to this story about the tabloids coverage of Jennifer Aniston's rumored nose and boob job. Seriously - can anyone tell me how this is news?
- If you like to shop in New Jersey (and who doesn't) you're probably looking forward to the 2008 opening of the Xanadu Meadowlands retail complex (read: mall). To finance the construction it's offering $2.5 billion in naming rights to different areas within the mall.
