A new campaign from the Ad Council aimed at curbing teenage car wreck fatalities is highlighting the responsibility others in the car have. The campaign urges those who feel uncomfortable with someone's driving habits to "speak up" and overcome their fear of being ridiculed by the group. A series of spots shows situations where someone in the back of the car is encouraged by a narrator character to voice their concerns over the driver's irresponsible behavior.Ads want young drivers to be safe
A new campaign from the Ad Council aimed at curbing teenage car wreck fatalities is highlighting the responsibility others in the car have. The campaign urges those who feel uncomfortable with someone's driving habits to "speak up" and overcome their fear of being ridiculed by the group. A series of spots shows situations where someone in the back of the car is encouraged by a narrator character to voice their concerns over the driver's irresponsible behavior.
