I was attracted to these Mentos ads because I loved the artwork on them. I'm a total sucker for anything artistic, especially in advertising. I think you have to go back a few decades to find ads that can truly stand as works of art in their own right.
Anyway, I was so enamored by the images it didn't even register that not only are the geniuses depicted in these ads eating a mint that didn't even exist yet, but that the ads are also suggesting that somehow the chalky mints give people ideas. Actually, it was LittleJohn at Advertising for Peanuts who pointed it out. Regardless, I still think they're great, and I'd love to see more ads with that kind of artistic detail. It really is a throwback to the print ads of the '50s and '60s.
