An Illinois consumer watchdog group has urged makers of alcoholic drinks they feel are being marketed to kids to stop doing so reports the Chicago Tribune. The Illinois Alcoholism and Drug Dependence Association has called on makers of drinks like Mike's Hard Lemonade and others to curb practices that they say make the drinks appealing to kids. The group is using the term "alcopop" to describe such drinks. A 2003 FTC report said there was no evidence kids in particular were being targeted by ads for these products, but anecdotes in the story suggest that consumption is widespread among teens.Illinois lawmakers want to curb alcohol ads that target kids
An Illinois consumer watchdog group has urged makers of alcoholic drinks they feel are being marketed to kids to stop doing so reports the Chicago Tribune. The Illinois Alcoholism and Drug Dependence Association has called on makers of drinks like Mike's Hard Lemonade and others to curb practices that they say make the drinks appealing to kids. The group is using the term "alcopop" to describe such drinks. A 2003 FTC report said there was no evidence kids in particular were being targeted by ads for these products, but anecdotes in the story suggest that consumption is widespread among teens.
